Core players also contribute 55% of all time spent on mobile games.Īmong Us and other top Casual games for 2020.This compares to 23% of revenue from casual games and 11% from casino games. That is two thirds of revenue from titles that accounted for just a fifth of all downloads. Conversely, core gamers generate 66% of total revenue.They comprise 78% of all game downloads, against 20% for ‘core’ games and 2% for Casino. Casual games led the way in terms of downloads.They attract a more committed user base, typically playing for much longer session times. ‘Core’ games are far more likely to monetize through in-app purchases as part of the core gameplay loop.These games are ‘snacked on’ by a vast user base of casual players. Casual titles, which tend to be largely free to download and monetize through ads.The mobile games market is home to two quite distinct genres of game.That’s 50% bigger than the console, PC, Mac, and handheld sectors combined. In 2020, users spent 296 billion hours playing mobile games, a 35% increase on 2019’s 222 billion hours.Īpp Annie estimates that more than $120 billion will be spent on mobile gaming this year (up 20% from 2020). 36% of all mobile app downloads in 2020 were games – that’s 80 billion downloads out of 218 billion overall. Gaming also dominated the market in terms of downloads, although not to the same extent. In other words, for every dollar spent on iOS and Google Play, games took 70 cents. Games dominate the mobile apps business, especially when it comes to revenue, according to new research.Ĭonsumers spent $143 billion on apps in 2020.
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